"Editorial Assessment, Not a Rating": What This Distinction Means

This report's own materials are direct: the scorecard is an editorial assessment of what the brand does and doesn't make public — not a rating of the product, and not a measurement of any result.

Why this distinction matters

A transparency scorecard measures disclosure, not efficacy — a product could theoretically work well despite scoring poorly on disclosure, or work poorly despite full disclosure, worth keeping those two questions separate.

What this means for how you use the scorecard

Use this scorecard to decide whether you have enough information to make an informed choice, not as a stand-in for whether the product itself is good — two genuinely different questions.